Friday
Sep182009
when can i move in?: kate spade's recently re-designed 5th ave flagship store
Fri, 18 9, 09: 14.17 PM 
This past summer, the genius minds behind kate spade decided to re-imagine the design of their 5th avenue flagship store. The result? The re-design captures the ebullient and whimsical spirit of kate spade in all three dimensions and is a treat for all the senses.
The designers wanted customers to feel like they were visiting someone’s wonderfully whimsical apartment, so customers are greeted by a candy-colored striped rug that draws you deeper into the store from the street — once the stripes reach the foyer and sitting area, the pattern is carries up onto the wall and is re-imagined as fanciful wallpaper.
Vintage furniture and pillows, books and candy cocktail rings from papabubble.com are mixed in with the kate spade merch, which creates a different shopping experience than walking into your more typical retail store.
In the main area of the store, quirky collectibles from lamps to ceramics are mixed in with items available for purchase.
Many of the in-store vignettes encourage participation, like the vintage Olivetti typewriter, which is dubbed the “tweeterwriter” for sending tweets to your new fave kate spade bag, a record player with a collection of vintage LPs {that stands for long playing records, kids}. A collection of brightly colored rotary phones deliver sounds of crashing waves, chirping birds and whistling girls.
On another note, I’ve always coveted Carrie Bradshaw’s rotary phone that sat on a chair next to her bed — a bright yellow one would look absolutely fab in my bedroom, but I digress….
Reader Comments (4)
The stripes and orange wall are fantastic and the vintage details are so cute. It's the perfect backdrop for all the cute products.
It is perfect! I just love how the stripes go up from the floor to wall and adore all the vintage touches. And I too would love a rotary phone--I was thinking hot pink!
The stripes and orange wall are fantastic and the vintage details are so cute. It's the perfect backdrop for all the cute products.
It is perfect! I just love how the stripes go up from the floor to wall and adore all the vintage touches. And I too would love a rotary phone--I was thinking hot pink!